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Apple and Royal Enfield

 Actually these companies are a lot same than we perceive. Both the companies manufacture utilitarian products. But both these companies position themselves as lifestyle products.

As iphones can be seen as an equivalent to modern times fashion statement and jewellery. The RE bikes are a dose of timeless styled affordable bikes.Both the companies show there products being fun to use and never boast of their specific technical details. 

Speaking of technical details both companies have products that are no slouch in their respective fields.Like on performance front despite having an iphone 12/13 mini version they have the same latest gen-proccessor respectively. Similarly RE launched the new Hunter bikes the cheapest bikes from their stable but kept the same J-platform 350cc engine.

Apple never advertises the gigs of RAM their phones have cause beside having some physical memory set aside they have software optimization to use any available memory for improving user experience. Similarly RE bikes focus more on torque being provided to the biker because you can go on top-speed only for so long on the bike.

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